Why less is the new more

 

By now, just about everyone has heard of the handful of shockingly low-cost products available—$2,500 cars, $100 laptops and $20 intra-European airfares. Less well known, yet just as important, is how low-cost thinking is beginning to drive innovation across the entire spectrum of industries, from medical devices to toys to package delivery... 

http://www.accenture.com/Global/Research_and_Insights/Outlook/Journal/Feb2010/newmore.htm