Accenture's Mark Foster on how to combine cost-cutting initiatives with design and development activities
You've probably heard of these startlingly low-cost products: $100 laptops, $20 intra-European airfares, $2,500 cars. What matters is they're not isolated cases. Low-cost thinking is starting to drive innovation across a broad array of industries.
By focusing on lower costs during the early stages of design and development, companies can seize a huge opportunity. In emerging economies, many previously impoverished people are now living in low-wage households and are eager to consume a variety of goods and services—if those offerings are priced right. Meanwhile, in developed markets, we're seeing a new frugality, with recession-weary customers demanding greater value at lower prices.
Full article: http://www.businessweek.com/managing/content/apr2010/ca2010047_650882.htm?link_position=link2
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